Episode #29: The impact of eye-catching packaging design as well as hidden structural design.

Listen & subscribe on: iTunes | Stitcher | Spotify | Deezer | Google Play and more

Episode #29: Podcast Show Notes

Introduction

Are you wondering how to couple a sustainable packaging design with a memorable user experience? 

With Evelio Mattos, a well-recognized structural designer, you will have a good overview of the ins and outs of packaging concept development.

We navigated the conversation from very visible branding to behind the scene systems. Yes, huge ripple effects can happen through packaging in the spotlight (with big brands and the luxury industry), as well as through the tremendous impact of tertiary packaging!

I liked how Evelio brought packaging design to highlight how much packaging impact happens before, during, and after the product gets to consumers!

Of course, you will hear a lot of examples from Evelio’s experience but from his interviewees too because Evelio Mattos is also the host of the Packaging Unboxd podcast. I encourage you to unbox even more packaging designs by following him.  

Multiple resources and projects mentioned in this episode

• The previous episodes mentioned in our conversation from the Packaging Unboxd podcast:

  • McDonald's Packaging Redesign with Pearlfisher | Ep 42 https://podcasts.apple.com/us/podcast/mcdonalds-packaging-redesign-with-pearlfisher-ep-42/id1511993897?i=1000512519160 with Matt Sia, Creative Director at Pearlfisher

  • https://podcasts.apple.com/us/podcast/packaging-designer-for-burberry-dunhill-and-givenchy/id1511993897?i=1000474206204 Packaging Designer for Burberry, Dunhill, and Givenchy - What is Luxury Packaging | Ep. 2 with Vincent Villéger, former Director of Packaging at Burberry: Evelio suggested to follow him on LinkedIn as well: https://www.linkedin.com/in/vincentvilleger/ 

  • How Design Innovative Packaging - Black Ink Projects Designing the Adidas x Mr. Bailey Shoe Box  | Ep 104, with the video to watch here: https://www.youtube.com/watch?v=Io_B2EXWzr4

  • What is Sustainable Packaging Design? with Tom Szaky | Ep. 5: https://podcasts.apple.com/us/podcast/what-is-sustainable-packaging-design-w-tom-szaky-ep-5/id1511993897?i=1000475175378 

• The previous episodes mentioned in our conversation from our Unboxing Your Packaging podcast:

  • Episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design.

  • Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish.

  • Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle.

  • Episode #21: What if seaweed could solve the single-use plastic problem? with Sébastien Bregeaud of Notpla

• The packaging examples we were talking about

  • The reusable glass bottle of Avalon dairy: http://www.avalondairy.com/recycling/ 

  • Jason Murphy’s shoe box: https://www.linkedin.com/posts/jason-murphy-bb15402_sneakerheads-design-knowyourhistory-activity-6602283248091561984-tUmZ?utm_source=share&utm_medium=member_desktop 

  • The shoe box for Louis Vuitton and Nike "Air Force 1" by Virgil Abloh: https://www.vogue.fr/vogue-hommes/article/louis-vuitton-nike-collaboration-sneaker-virgil-abloh 

  • Mr. Bailey and Adidas Create Biodegradable Shoe Box From Mushrooms For OZLUCENT: https://thedieline.com/blog/2022/8/17/mr-bailey-and-adidas-create-biodegradable-shoe-box-from-mushrooms-for-ozlucent? 

  • The plant-based packaging that disappears naturally from NotPla has been mentioned in this episode as an example.

  • Gucci’s new sustainable packaging in a shade of green choosen by Creative Director Alessandro Michele: https://equilibrium.gucci.com/introducing-guccis-new-sustainable-packaging/ 

• The book of Tom Szaky (the founder of TerraCycle, and Loop): «The Future of Packaging: From Linear to Circular», 2019.

Where to find Evelio Mattos and his Packaging Unboxd podcast (previously «Package Design Unboxd» podcast)?

• The Packaging Unboxd podcast: https://www.packagingunboxd.com/ 

• His youtube channel = https://www.youtube.com/channel/UCZm2qmdwxuYenpV3Y31bSUA where this episode will be released on video mode as well a bit later.

• Evelio Mattos’ LinkedIn profile: https://www.linkedin.com/in/eveliomattos/
  

About Evelio Mattos from Packaging Unboxd podcast

Host of the Packaging Unboxd podcast, Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People to Watch”. He’s bridged the gap between design and flawless manufacturing for brands that include Nespresso, Burger King, Freshly, Tesla, Sephora, HP, Tiffany & Co., Sonos, and Google.

He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University.

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.